Step 3 – Reason to Meet

August 2017 – Strategic Prospecting – Getting in the Door Using Email

Overview

Now that you have listed your customer or prospects ‘problems solved’, it’s important to identify your “Reason to Meet”

Reason to Meet

Using the Getting in the Door Worksheet – complete the next column for “Reason to Meet”

EXAMPLE – Demonstrate your financing and service options that shift the security department to an operating expense.