Step 6 – Build the Getting in the Door Messages

August 2017 – Strategic Prospecting – Getting in the Door Using Email

For each row on the worksheet, create a Getting in the Door message by using the formula below.  Simply copy and paste the cells from the worksheet into the respective red highlighted words below.  You’ll likely have to massage the message slightly to make it grammatically correct, and then tailor to each prospect.


Lately we’ve noticed many of our customers experiencing “customer problem you solve”. We’ve been able to solve this problem at “relevant client success story” by “what you did”.

I’ll be in your area on Tuesday, April 8th, and would like to “reason to meet”.  We’ll be able to determine pretty quickly if your group could possibly benefit in the same way.

Can you meet on the 8th at 9:30?