You’ve watched this month’s Webinar and walked through the Lesson Plan; you believe in social media, it’s just the act of updating it on a consistent basis that becomes a chore. You have good intentions but are busy with other aspects of your business and then bam, two weeks go by and you haven’t posted a single update. When you do sit down to post, writer’s block sets in, the phone rings and the next thing you know you are onto another ‘to do’ on your checklist.  This month’s Academy Blog is all about exploring some social media tools that can help you find, create and deliver quality content – consistently – so you stay on the path to reaching ‘perceived expert status’ in the mind of your prospective customers.

Finding Content

In our LIVE webinar on Social Selling, we specifically discussed “Pocket” as a great tool where you can save interesting articles, videos and more from the web for later use. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer. The true power of Pocket lies in your ability to ‘tag’ information you like and categorize it for later use. Finding content to share gets a lot easier with Pocket.

Creating Graphics for your Content

Canva has everything you need to easily create awesome social media graphics (drag and drop!). From social media graphics and ad templates to presentations, brochures, logos and more, Canva comes loaded with stock photos, shapes, fonts and more to make all of your social media efforts more engaging.

Scheduling and Delivering Your Content

Hootsuite allows you to manage all of your social media marketing efforts from a single dashboard. With Hootsuite’s platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content. 

Measuring Content Performance

With so many new online services popping up every day, it’s becoming harder and harder to monitor all your business data scattered across them. Cyfe has developed a cloud based service (SaaS) that solves this problem by allowing users to easily monitor and share all of their vital business data from one single location in real-time. Cyfe has some really interesting social tracking features, combined with detailed ROI and analytics reporting, like their Twitter Mentions widget. With this feature, you can track the number of Twitter mentions on a certain keyword or hashtag.


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