Category: Marketing

Book Club

Vector Firm Academy Book ClubBuy on AmazonThe JOLT Effect: How High Performers Overcome Customer IndecisionBy Matthew Dixon & Ted McKennaIf you are ready to supercharge your…

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Book Club

Vector Firm Academy Book ClubBuy on AmazonFanatical ProspectingBy Jeb BlountFanatical Prospecting is the best book that I’ve read for getting into accounts in today’s post-Internet…

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Book Club

Vector Firm Academy Book ClubBuy on AmazonAtomic Habits: An Easy and Proven Way to Build Good Habits & Break Bad OnesBy James ClearSummary Author James Clear…

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Book Club

Vector Firm Academy Book ClubBuy on AmazonThe 3-Minute Ruleby Brant Pinvidic Summary To deliver a major presentation or simply conduct a discovery call, you must engage the…

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Book Club

Vector Firm Academy Book ClubBuy on AmazonPEAK: Secrets From the New Science of Expertiseby Anders Ericsson and Robert PoolSummary From the world’s reigning expert of expertise…

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Book Club

Vector Firm Academy Book Club Buy on AmazonBluefishing: The Art of Making Things Happenby Steve SimsWhat I love about this book is that Steve Sims’s…

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Book Review

Vector Firm Academy Book Club Buy on AmazonThe Power of Full Engagement: Managing Energy, Not Time Is the Key to High Performance and Personal Renewalby…

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The Power of Full Engagement

Category: MarketingPublished: January 1, 2003Why am I recommending a non-sales book as the first entry in our book club? After all, this is a sales academy, right? Here’s why… Since I read this book in 2003, my career has followed an exponential curve upward. I bought into the philosophy that life is a series of sprints and that understanding one’s own energy level…

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