April 2021 – Twenty Ways Salespeople Can Differentiate Themselves


Context: Differentiating oneself has always been an objective of salespeople. However, in our modern b2b buying process that commoditizes everything, meeting this objective has become very difficult. In this session, we’re going to share twenty differentiating concepts that b2b salespeople should consider in our modern buying process.

What I like about this topic: While there are twenty ideas, we share about fifty or sixty ideas that can be implemented right away.