Context: Differentiating oneself has always been an objective of salespeople. However, in our modern b2b buying process that commoditizes everything, meeting this objective has become very difficult. In this session, we’re going to share twenty differentiating concepts that b2b salespeople should consider in our modern buying process. What I like about this topic: While there are twenty Read more
To access this content, you must purchase Premium Membership, or log in if you are a member.