August 2018 Live Webinar: 7 Ideas to Beat Low-Cost Providers

Competing against low-cost has always been difficult, but today it seems to be more complicated because technology has decreased the gap between premium and cheap… at least during the selling process. In this month’s session, we’ll share seven ideas to use that will help you compete and win against the low-cost providers.

Learning Objectives

• You’ll walk away with exact wording to discuss price.
• You’ll be able to immediately start to look for the secret weapon in all these scenarios – which we’ll describe in detail.
• You’ll know how and when to use logical justification.

What I like about this session: All seven ideas walk the fine line of being aggressive but not cheapening your brand.