February 2020 – How to Handle Objections


Title: How to Handle Objections in 2020

Since the beginning of sales training, one of the most common topics has been overcoming objections.  In my very first sales job, we were taught a seven-step process that was very effective.  That was 1995.  A lot has happened … as we’ll discuss this Friday

What I Like About This Session: It’s not about quick comebacks or tricking your customers.  After this session, you’ll be able to follow a process that eliminates most objections before they arise, and positions you as the authority to lead a dialogue if your customer has an objection.  It’s not just about overcoming – it’s about leading and handling objections.