Context: Understanding the people, politics, decision-making process, budget, and overall culture of an organization can be the difference between winning and losing a sales opportunity – especially in the 2020s. In this session, we’ll share the items that every salesperson should know, ideas to find that information, and a strategy to use the information to win one-off opportunities and to drive customer success for life.

What I Like About This Session: The tools we share can be used tomorrow – they’re that practical and useful.

**BONUS POINTS:  Remember, everyone that joins the live sessions will receive an extra 50 points!